Marketing & Brand Development Manager
Ericson Garcianian manages marketing strategy and brand development initiatives. They focus on audience growth, market positioning, and brand visibility. Ericson plans and executes campaigns across digital platforms.
They analyze performance data to refine marketing approaches. Strong communication skills help them align messaging with brand values. Ericson plays a key role in strengthening public perception and engagement.
What’s Dropping and Why It Matters Fall 2024 is shaping up to be a heavyweight season. Major studios think Sony’s in house teams, Xbox’s growing lineup under Bethesda and Activision, and Nintendo’s legacy powerhouses are all stacking their release schedules. The result: a crowded few months where exclusives won’t just fight for attention, they’ll define […]
Most Anticipated Console Exclusives Releasing This Fall Read More »
What It Really Takes to Go Pro Breaking into the pro scene in esports is about much more than talent. While natural skill can give you a starting advantage, it’s not nearly enough to secure a long term career among elite players. Success takes daily discipline, relentless training, and mental toughness. Raw Talent Isn’t the
How Pro Players Train: Inside Esports Boot Camps and Routines Read More »
Indie Games Go Narrative-First Indie games in 2024 continue to shift the spotlight from visual grandeur to emotionally rich and narratively bold experiences. As players become more story-savvy, a growing number of titles are proving that a cinematic budget isn’t necessary to deliver a powerful punch. Depth Over Dazzle Big-budget spectacle will always have its
The Rising Influence of Indie Games in Mainstream Media Read More »
Q1 matters more than usual for gamers this year. After several cycles of pandemic-related delays and shifting release calendars, studios are finally unloading titles that have been in limbo. We’re not talking filler drops either. Big franchises, long-anticipated indies, and genre refreshes are all making landfall at once. What’s different this time is the mix.
Launch List: Most Anticipated Game Releases This Quarter Read More »
Train With Purpose, Not Just Practice Aim Trainers: Powerful, But Not Magic Aim training tools like Aim Lab and Kovaak’s are valuable resources, but they’re not a one-size-fits-all solution. Progress doesn’t come from running random drills—it comes from intentional, targeted work based on your performance gaps and in-game needs. Use aim trainers to reinforce skills,
10 Pro Tips to Improve Your FPS Aim and Accuracy Read More »
Esports didn’t just grow—it exploded. In the last ten years, it’s gone from bedroom streams to packed arenas, million-dollar tournaments, and sponsors elbowing in for airtime. What was once brushed off as a hobby now rakes in serious revenue, fanbases in the tens of millions, and legit cultural pull. This is no longer just gaming.
Analyzing the Rise of Collegiate Esports in North America Read More »
The New Meaning of “Exclusive” in Gaming Redefining ‘Exclusive’ in 2024 The term “exclusive” no longer simply means a game is tied indefinitely to one console or platform. In today’s gaming landscape, exclusivity comes in many forms, and gamers are paying close attention to what that really means. Types of modern exclusivity: Timed exclusives: A
Console Exclusives Releasing Soon and Why They Matter Read More »
Open-world RPGs aren’t fading—they’re evolving. Year after year, they keep drawing players in with massive maps, layered choices, and that feeling of true agency. In a gaming world that’s increasingly fragmented and fast-paced, these titles offer something rare: room to breathe, room to explore, and stories that don’t rush out the door. What gamers want
An In-Depth Review of the Latest Open-World RPG Releases Read More »
Virtual Reality and Augmented Reality used to feel like a distant promise—cool in theory, clunky in practice. Fast forward to now, and both have found real traction in the gaming world. Headsets are lighter. Graphics are sharper. Motion tracking isn’t just tolerable, it’s smooth. Games aren’t just experiments anymore; they’re full-on experiences with millions of
VR and AR in Gaming: What to Expect in the Coming Years Read More »
The Indie Edge: How Small Studios Are Redefining Gaming Why Smaller Studios Matter Indie game developers are no longer operating in the background. In 2024, small studios are making a noticeable impact on the industry, not because of massive marketing budgets, but because of their creative freedom and bold ideas. Smaller teams foster tighter creative
Indie Games You Shouldn’t Miss Coming This Year Read More »
Real-Time Feedback is Reshaping Game Development A New Kind of QA: Creators as Testers The line between player and playtester is blurring fast. With creators livestreaming early builds across Twitch and YouTube, developers are now keeping a close eye on this content to monitor real-time reactions and identify issues that traditional QA might miss. Streamers
How Streaming and Creators are Shaping Game Development Read More »
